The Plymouth Road Runner was the no-frills muscle car version of intermediate Belvedere and Satellite built by the Plymouth division of the Chrysler Corporation in the United States between 1968 and 1980. In 1968, the first muscle cars were, in the opinion of many, moving away from their roots as relatively cheap, fast cars as they gained options. Although Plymouth already had a performance car in the GTX, designers decided to go back to the drawing board and reincarnate the original muscle car concept. Plymouth wanted a car able to run 14-second times in the quarter mile and sell for less than $3000. Both goals were met, and the low-cost muscle car hit the street. The success of the Road Runner would far outpace the upscale and lower volume GTX, with which it was often confused.
1968 to 1970
Paying $50,000 to Warner Brothers to use the name and likeness of their Road Runner cartoon character (as well as a "beep, beep" horn, which Plymouth paid $10,000 to develop), and using the Chrysler B platform as a base (the same as the Belvedere, Satellite, and GTX), Plymouth set out to build a back-to-basics muscle car. Everything essential to performance and handling was beefed-up and improved; everything nonessential was left out. The interior was spartan, lacking even carpets in early models, and few options were available. A floor-mounted shifter featured only a rubber boot and no console so that a bench seat could be used. The earliest of the 1968 models were available only as 2-door coupes (with a centerpost between the front and rear windows), but later in the model year a 2-door "hardtop" model (sans centerpost) was offered. The Road Runner of 1968-1970 was based on the Belvedere, while the GTX was based on the Satellite, a car with higher level trim and slight differences in the grilles and taillights.
Plymouth dealers gave away this promotional windbreaker in 1970. The "heart with an arrowhead at bottom" design was part of Plymouth's ad campaign that year. The Road Runner is holding a helmet with the same symbol on it.The standard engine was a 383 CID Roadrunner V8 rated at 335 bhp and 425 lb·ft of torque. For an extra $714, Plymouth would install a 426 CID Hemi rated at 425 bhp and 490 lb·ft of torque. Combined with low weight, the 6-passenger Road Runner could run the 1/4 mile in 13.4 seconds at 105 mph. It would prove to be one of the best engines of the muscle car era, and the Road Runner one of the best platforms to utilize it. Plymouth expected to sell about 2,000 units in 1968; actual sales numbered around 45,000. (It should also be noted Dodge debuted the Road Runner's cousin, the Super Bee, that same year.)
The 1969 model kept the same basic look and was slightly changed cosmetically (i.e. rear tail lights, optional bucket seats, new Road Runner decals). The Road Runner added a convertible option for 1969, although fewer than 2000 droptop models were produced for the year, and only nine with the Hemi.
An "Air Grabber" option was introduced this year; it consisted of an air duct assembly bolted under the hood, that connected to twin rectangular scoops in the hood. When the hood was closed, this assembly fitted over a special air cleaner assembly to force air directly into the engine. The scoops in the hood could be opened and closed via a lever under the dashboard. The design and functionality of the "Air Grabber" option was changed after 1969.
While the 383 engine remained the standard powerplant, a 440 CID engine with three two-barrel carburetors, known as the "440 Six Pack" (6-BBL), was added to the lineup at mid-year to qualify the engine for the "Super Stock" drag racing class. The Six Pack Road Runners had no wheel covers or hubcaps and a flat black lift-off fiberglass hood with functional hood scoop. Its 440 engine produced 390 hp and 490 lb·ft of torque at 3200 rpm, very similar numbers to the Hemi and at a lower engine speed. This meant the cheaper 440 6-BBL was nearly as fast as the 426 Hemi, at least up to highway speeds. This option, along with the economical yet fast 383 and the outrageously fast Hemi helped propel Plymouth, and corporate sibling Dodge, to the top of the dragstrip echelon.
The Road Runner was named Motor Trend Car of the Year for 1969. Sales almost doubled to 82,109.
1970 brought new front and rear end looks to the basic 1968 body, and it would prove to be another success. An updated version of the "Air Grabber" hood was introduced this year. A switch below the dash would open the hood and sharklike teeth "Air Grabber" graphics would be exposed. "High Impact" colors, like In-Violet, Moulin Rouge, Vitamin C, were options available for that year. The 1970 Road Runner and GTX continued to be attractive and popular cars. The engine lineup was left unchanged.
1971 - 1974
In 1971, the coupe bodywork was completely changed to a more rounded "fuselage" design in keeping with then-current Chrysler styling trends, including a steeply raked windshield, hidden cowl, and deeply inset grille and headlights. In a departure from previous thinking, the B-Body two-door bodies shared little if any sheet metal, glass, or trim with the four-door bodies. The convertible was canceled. 1971 was a high-water year for ride and handling for the Road Runner. The overall length was decreased, but the wheelbase was increased, and a rear sway bar was used in place of staggered rear leaf springs, resulting in better handling and cornering without the stiff ride. Aerodynamics were much improved over the first generation Road Runners, resulting in much-improved high-speed handling. 1972 saw new emission regulations drive power down and 1/4 mile times up. The 1972 model was nearly identical to the 1971 with a few minor changes. The grille design was cleaned up, and the tail lights were changed to match the new aerodynamic look of the grille. The optional bumper guards for 1972 included a rubber strip surrounding the tail lights and a rubber strip below the grille. The big difference came in the engines, with the big-block 383 being replaced by a larger-bore 400 CID version and a small-block, the 340, now optional for the first time. Also, for the first time, a 440 CID engine with a 4-barrel carburetor was available. This engine was the basis for the "GTX" package (as the GTX was no longer available as a separate model) that was available on Road Runners from 1972 to 1974.
Power ratings on all engines looked much lower on paper due to the new SAE net measurement system. The famed 426 Hemi was gone for 1972, and less than five 440 Six Barrels were produced. The 1973-74 models had more conventional squared-up front-end styling and minor changes to the rear that more closely resembled the four-door models than the 71-72s. 1/4 mile times were getting close to the 16s and further away from "musclecar" status. The base engine for the 1973-74 models had dropped down to Chrysler's workaday 318 CID V8; however, dual exhaust was still standard. After 1972, no 440 with four speed manual cars were built. The 400 was the biggest engine Plymouth offered with the four speed, which could also be had with the 340 (1973) and 360 (1974) engines. The 440 was still available for 1973 and 1974, but only mated to the 727 TorqueFlite automatic.
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